• Thu. Aug 10th, 2023

Malawi Exclusive

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Malawian Markerter , Thokozani Unyolo , gains global recognition 

One of the country’s renowned marketers, Thokozani Unyolo, continues to make a professional mark following recent recognition by several institutions.

Just months ago, Unyolo was appointed member of the Chief Marketing Officer Council’s Advisory Board for the Sub Saharan Africa region.

The CMO Council is the world’s most prominent and influential affinity network for chief marketing executives; global knowledge transfer agent and prolific content producer within excess of 200,000 Google search listings, millions of media exposures globally and 25,000 monthly page views. It comprises more than 16,000 members spread across 110 countries controlling an estimated $1 trillion in combined annual marketing spend.

It consists of seven regional advisory boards that actively involve over 150 leading brand decision makers in North America, Latin America, Europe, Middle East, Africa, Asia Pacific and India. In addition to marketing practitioners, CMO Council has an Academic Liaison Committee of over 40 marketing professors drawn from top business schools and academic programs worldwide.

Communication from the advisory council indicates that Unyolo was considered for the appointment due to her professional track record across several brands where she continues to excel.

And just days ago she also earned another acknowledgement when she made it on the list of Gordon Institute of Business Science (GIBS) Business School top women who are breaking the barriers and creating a world where women’s achievements know no bounds.

Commenting on the exciting developments, Unyolo said the recognition by two leading institutions is indicative that Malawi’s marketing fraternity is establishing a firm international footprint and is bound to influence global standards of the profession even more.

“It is an honour to be recognized by fellow professionals from across the globe. As a Pan African digital marketing thought leader I am challenged to ensure that this consideration translates into meaningful synergies with both the local fraternity and the larger network across the borders,” said Unyolo.

The renowned marketer holds an impeccable footprint in the profession having been voted as Institute of Marketing in Malawi (IMM) Marketer of the Year in 2017 and 2020, the first Malawian to achieve that feat. Her track record comes at the back of working for some of the world’s renowned brands both locally and globally including The Coca-Cola company, Celtel, Zain, Airtel Malawi and Airtel Africa Group in Kenya, Ghana, Tanzania, Uganda, DRC, Gabon, Rwanda and Zambia and the Standard Bank/ Standard Bank Groip brand in Malawi, Eswatini , Kenya, South Sudan and Ethiopia.

Currently, Unyolo is Managing Director at BrandWorX, a newly-formed Boutique Marketing consulting and business advisory firm, BrandWorX.

An avid girl-child campaigner, she says her recognition will also inspire girls in the country to aim for more in their career and unlock more opportunities to transform their respective communities and the country and Afrixa.

“I urge school-going girls to be courageous and believe in their dream and pursue it diligently to impact the world positively. As for young professionals, your network is your networth so you must invest in it fully.

Build strategic local and international relationships that will make your relevant to the profession and the nation,” she says.
Also commenting on Unyolo’s recent recognition, Institute of Marketing in Malawi says this is indicative that the country’s marketing fraternity is growing and responding to global tendencies of the profession.

“This is great news and progress for Malawi and women marketers in the country. It is a great milestone,” says Vidah Mmadi, Office Administrator at IMM.

Unyolo holds a Master of Business Administration (MBA) from the University of Pretoria in South Africa through its business school, the Gordon Institute of Business Science (GIBS), Bachelor of Business Administration from University of Namibia and a Certificate in Digital Marketing from University of Stellenbosch, South Africa. She is currently pursuing a Doctoral of Business Administration with UBIS Global in Switzerland

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